Buzz·Posted on 15 Oct 2014Heidi Montag Was Hired And Then Immediately Dropped From A New Zealand Fish CampaignThe ad, as it turns out, was not "totally chunkalicious"... whatever that means.by Stephanie AndersonBuzzFeed Staff, AustraliaLinkFacebookPinterestTwitterMail Former star of The Hills and sometimes almost pop-star Heidi Montag was recently hired to star in an ad campaign by New Zealand seafood company Sealord. Watch the ad below: View this video on YouTube youtube.com "When Sealord wanted real descriptions of their real fish fillets, I thought: 'Who better than me? A reality TV star!' They're TOTALLY CHUNKALICIOUS!" Cringeworthy, right? Tap to play GIF Tap to play GIF The backlash from consumers was not pretty. At first, Sealord defended their ad: But the NZ public was all like: Tap to play GIF Tap to play GIF So Sealord decided to remove Heidi from the ad altogether: Watch the new, recut ad here.