The campaign was launched on July 5th and here is what they tracked in just 83 days:
Faggot is tweeted “an average of nearly 1 million times per month, or over 10 million times a year.”
Dr. Kristopher Wells, Associate Director for iSMSS, responded to the data in a press release:
We never imagined the scale of casual homophobia that actually exists on social media. The use of homophobic language remains one of the few socially acceptable forms of discrimination in our society and make no mistake, leads to isolation, bullying, beatings, and tragically youth suicide.
Homophobic language is still prevalent and can be heard everywhere in our society. Whether it is used directly as a weapon against sexual and gender minorities or passively as a pejorative term, the prevalence of “casual homophobia” persists. It continues to grow and reinforces a belief in our society that it’s okay to use this kind of discriminatory speech with friends, in school, at work, and in the locker room.