Making the Most of the Mail
Despite the fact people are hooked on mobile devices and electronics, snail mail is still a viable way to communicate. For this reason, many businesses see real returns from direct mail marketing campaigns. Consider five basic strategies to make the most of your mail marketing endeavors.
Use Color
A black and white envelope with no images blends in with the rest of the mail. Add a dynamic color to your company name and logo. Use that color for your mail marketing envelopes and stationery. Bold colors stand out and scream to people to find out more about what is inside the envelope.
Have a Great Logo
If your business does not have a logo or uses a simple font to express itself, it's time to revamp your appearance. Have an eye-catching logo designed so people instantly recognize communications from your company. This is also an excellent way to brand your business and make it more memorable.
Add a Slogan
While your company might not have its own standard slogan, a few power-packed words are an ideal way to define each mail marketing campaign. Use a slogan to let people know what you're offering in the mailing. The slogan should be direct, interesting and inspire people to want to know more.
Offer Freebies
Nobody can resist something for nothing. Include a free offer in your mailing and let people know about it on the outside of the envelope. Enclose promotional products such as pens and notepads. People will feel them inside the envelope and want to know what is bulking up the mailing.
Advertise Incredible Deals
People want to get more for less. Send a mailing with special coupons or deals for dedicated customers. Offer significant discounts or something free with a purchase. The deal should be incredible and available for a limited time to get people to act right away.
Share This Article
