Sky's online streaming service, NOW TV relaunched their logo this week...
One area they haven't change that much, is their apps (like this Windows app)...
...but they did change the app icon... WITH BLUE LOGO OVER LIGHT GREEN!!!
[...] we've had a bit of a personality change. That means a new logo, a new way of talking and colour. Lots of colour. Why? We think that NOW TV is fun, smart and super easy (and you've told us you think so too), and we want to reflect that in the way we look and sound. We also think that providing the TV you really want, without any of the stuff you don't is a little bit like magic. So we'll be showing how we're getting rid of all the bad bits, leaving you with the best entertainment around.
It seems that not everyone liked the new logo, even TV Live (known for TV presentations)...
The new Now TV logo is being rolled out. It looks disgusting...
TVLive weren't the only one on Twitter, these were some of the response to this tweet...
@NOWTV really don't like the green. My little girl just said 'what's happened mommy, the tv is green , it's horrible'
@NOWTV wow is that every colour known to man on one page? My eyes hurt. Now can we have a fovurites/bookmark type feature please
@NOWTV My eyes ...they burn!!!!
@NOWTV New logo and colour sucks! Your App is so ugly looking ive l had to remove it from my iPhone and iPad!
@NOWTV Not a fan of the new app icon here, those two colours really don’t mix. How did you decide on them?
@NOWTV Oh wow I just threw up a little when I saw your new logo... What were you thinking?! Is vomit a new paid service you're offering?
...and on a quick search on Twitter...
Congrats to the agency who designed the new Now TV logo - how can something be simultaneously flat and garish? *slowclap*
Don't like the new @NOWTV logo/font... Much prefer the original version...
The new @NOWTV logo is SO disgusting. Like, seriously. Ew.
What's with that ugly new NOW TV logo?! Blue and green?! Ick!
The new now tv logo is awful 😩😷
...even those with screenshots from iOS devices.
Minor improvements obviously not referring to the new app logo... Yuk. @NOWTV
@NOWTV Don't mean to be rude. But your new logo colour is bloody awful.
What's with that garish new logo @NOWTV? To quote Eddie in #abfab "itchy eyes, darling, itchy eyes!" #fb
Not everyone hates the new logo though...
@NOWTV love the new logo. Gives me a little tingling feeling inside.
Let's hope their upcoming revamped streaming boxes will have a smoother relaunch than their new logo.
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