Tinder Wants To Introduce Ads

Will swiping left get rid of them?

2. During an earnings call, Greg Blatt, who also heads up the Match dating service, said IAC is looking into ways the app could be monetised, including through adverts, Recode reported.

“The nature of the Tinder user experience presents itself with real opportunities for native advertising that certain of our other products don’t,” Blatt said.

5. So Tinder users should probably start preparing to swipe left or right to reject or approve ads.


A previous version of this article stated that IAC owned the app. The text has now been changed to reflect the fact that InterActive Corp is lead investor and strategic partner.

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