This is Princess Elsa, the star from Disney's Frozen, and she wears a beautiful dress. Kids, inevitably and naturally, want to buy the dress.
Unfortunately, due to demand, parents are struggling to find it in stores.
And the official replica dress is sold out at the Disney Store.
Some parents have flocked to forums and social media to find the dress in a bid to make their kids desperately happy.
But it's pretty much sold out everywhere.
This has started a bidding war on eBay.
And if you don't buy it from this seller, "YOU MAY NEVER FIND THIS AGAIN", the ominous description warns.
Some internet-savvy designers have created handmade versions and are selling them at places such as Etsy. The one below is on sale for $46 (£28).
But if parents are really struggling to find an affordable dress, there's always this rather sad looking version from Asda.
