Last Friday, images of Tamil Nadu Chief Minister J. Jayalalithaa's supporters sticking photos of her on Chennai flood relief packets began circulating online.
People took to Twitter to express their anger at the action.
Amul, a brand famous for always focusing on topical issues, released this image in response to the incident.
And while Twitter users vented their fury on Jalalalitha's party, the majority of them are lauding Amul for their courageous retort.
And while Twitter users vented their fury at Jayalalithaa's party, the majority of them are lauding Amul for their courageous retort.