Swedish Toy Catalog Defies Gender Stereotypes

Swedish toy company Top Toy has gone beyond a gender-neutral advertising campaign with their 2012 toy catalog.

1. Girls are pictured with Nerf guns.

ID: 718297

2. And boys with dolls.

ID: 718336

3. And boys and girls playing with the same dollhouse.

ID: 718351

4. Also in the catalog: girls and boys playing with the same castle playset.

God, next thing you know, we’ll have cats and dogs sleeping together!

ID: 718422

5. Sweden has a history of rejecting the stereotypes of gendered toys.

Earlier this year another Swedish company, Leklust, published a catalog that included images of a girl riding a toy tractor and of a boy in a Spider-Man costume pushing a stroller.

ID: 718448

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