Promoted

Swedish Toy Catalog Defies Gender Stereotypes

Swedish toy company Top Toy has gone beyond a gender-neutral advertising campaign with their 2012 toy catalog.

1. Girls are pictured with Nerf guns.

2. And boys with dolls.

3. And boys and girls playing with the same dollhouse.

4. Also in the catalog: girls and boys playing with the same castle playset.

God, next thing you know, we’ll have cats and dogs sleeping together!

5. Sweden has a history of rejecting the stereotypes of gendered toys.

Earlier this year another Swedish company, Leklust, published a catalog that included images of a girl riding a toy tractor and of a boy in a Spider-Man costume pushing a stroller.

Check out more articles on BuzzFeed.com!

This post was created by a user and has not been vetted or endorsed by BuzzFeed's editorial staff. BuzzFeed Community is a place where anyone can post awesome lists and creations. Learn more or post your buzz!

 
  Your Reaction?
  REACT WITH GIF
 

    Contributions

    Here Are The Top Stories
    • Illegal immigrants living in Britain will face abrupt eviction from rental properties under new laws designed to reduce the UK's appeal as a migrant destination.
    • President Barack Obama will unveil on Monday a plan that is considered to be "the strongest action ever taken" in the U.S. to combat climate change.
    • Cilla Black, the legendary English singer and TV star, has died at her home in Spain, according to local police. She was 72 years old.
    Get The News App

    Hot Buzz

    Was There A Moment When You Felt Truly Canadian?

    collection

    What Are Your Favourite Memories Of The London 2012 Olympics?

    collection

    Now Buzzing