4. And when I mean any customer problem, I mean ANY problem a customer faces.
9. What else should you do if you are a brand? Start talking to your rivals, like Innocent Smoothies did with the East London nightclub The Dolphin.
10. 10. If you hate your rivals, and your rivals hate you, it can become rather obvious though.
Scott Bryan is the UK entertainment editor for BuzzFeed News and is based in London.
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