@WHS_Carpet has gained more than 3000 followers on Twitter, just by sharing and retweeting pictures of dire looking floors in various WHSmiths, like this one in Sutton Coldfield.
There had been criticism that some of the High Street stores were starting to look rundown and tired, with a Twitter campaign highlighting the state of some floorings.However, [WHSmith Chief Executive Steve] Clarke said: "I'm not sure I accept the premise. We have 615 stores and we have a lot of lovely stores. The ones highlighted on Twitter were earmarked for new carpets already. We have a very high footfall and a very high carpet turnover.