Some used it to play off of their already existing number 12-based products
McDonald's didn't even bother acknowledging it, instead they focused on giving away Chicken McNuggets
Some used it for a late night snack
#Some #used #it #to #show #us #they #don't #understand #how #hashtags #work
Dunkin Donuts decided to use it as a way to give away donuts
UPS used it to launch a swag contest (really)
NASA was nice enough to take a picture of the EARTH for us to see
Carls Jr reminded us that it will be 88 years until this happens again