Over the past few weeks, a host of filmmakers and artists have raised their voice against the Indian government over growing intolerance in the country.
However, veteran actor Anupam Kher has hit out against this group by deeming their protests "selective outrage".
In fact, earlier today, he launched #MarchForIndia, a protest rally in New Delhi against the protesters talking about intolerance.
And the internet hasn't been able to wrap its head around Kher's logic.
Kher soon became a trending topic, half because of the march, and half because of the jokes being cracked on him.
While the debate on India's intolerance rages on, everyone agrees that Kher's march will be remembered for one reason or another.