Verizon Made A Powerful Ad About What You’re Actually Telling A Girl When You Tell Her She’s Pretty

“Isn’t it time we told her she’s pretty brilliant too?”

1. Verizon released an advertisement for their new #InspireHerMind initiative, which is aimed at getting young girls more active in science, technology, engineering and math.

2. In the video a young girl is bombarded with comments like “Don’t get your dress dirty” and “Who’s my pretty girl?”

3. And then it ends with a quote from Reshma Saujani, the founder of Girls Who Code:

4. It lists shocking statistics like the fact that 66% of 4th grade girls say they’re interested in science and math, but by college only 18% of engineering majors are female.

5. Verizon’s built a resource site for the initiative, as well.

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