Promoted

Is This Rosie The Riveter Swiffer Ad Incredibly Sexist?

Backlash is growing against an insensitive Swiffer ad starring a woman dressed up like Rosie The Riveter holding a mop.

1. Instagram user @hbeschizza spotted the ad for the Swiffer Bissell Steam Boost, captioning it “We can do it! Because cleaning kitchens is a woman’s work. #swiffer #sexist”

2. Boing Boing’s Jason Weisberger called the ad a “clear tribute to an important historical image done in such a way as to piss on its legacy.”

3. This isn’t the first time that Swiffer has gotten some unwanted attention for potentially sexist marketing:


Britany Nola

@Britanynola

Has anyone else noticed how sexist the swiffer commercials are?


Kate Bauer

@KatieB133

Dear Swiffer: thanks for setting America back 50 years with your ultra #sexist commericals. All genders and sexes can clean, you know. ..


Lexi Lersch

@Slexytime

“I called swiffer to say their commercials are sexist.Oh I fulfilled cleaning the house now I can read a book to my child. Like no” #sally

Check out more articles on BuzzFeed.com!

 
 
    Hot Buzz

    What Do You Think The Song Of The Summer Will Be?

    collection

    Hey, Teachers: What’s The Most Thoughtful Gift You’ve Ever Received?

    collection
    Now Buzzing