Instagram user @hbeschizza spotted the ad for the Swiffer Bissell Steam Boost, captioning it "We can do it! Because cleaning kitchens is a woman's work. #swiffer #sexist"
Boing Boing's Jason Weisberger called the ad a "clear tribute to an important historical image done in such a way as to piss on its legacy."
This isn't the first time that Swiffer has gotten some unwanted attention for potentially sexist marketing: