Is This Rosie The Riveter Swiffer Ad Incredibly Sexist?

Backlash is growing against an insensitive Swiffer ad starring a woman dressed up like Rosie The Riveter holding a mop.

1. Instagram user @hbeschizza spotted the ad for the Swiffer Bissell Steam Boost, captioning it “We can do it! Because cleaning kitchens is a woman’s work. #swiffer #sexist”

2. Boing Boing’s Jason Weisberger called the ad a “clear tribute to an important historical image done in such a way as to piss on its legacy.”

Check out more articles on!

Facebook Conversations
    Hot Buzz

    “Opie And Anthony” Host Fired After Racist Twitter Rant, Deletes All Tweets


    Describe The Plot Of A Popular Movie You’ve Never Actually Seen

    Now Buzzing