1. Instagram user @hbeschizza spotted the ad for the Swiffer Bissell Steam Boost, captioning it “We can do it! Because cleaning kitchens is a woman’s work. #swiffer #sexist”
2. Boing Boing’s Jason Weisberger called the ad a “clear tribute to an important historical image done in such a way as to piss on its legacy.”
3. This isn’t the first time that Swiffer has gotten some unwanted attention for potentially sexist marketing:
Has anyone else noticed how sexist the swiffer commercials are?
Dear Swiffer: thanks for setting America back 50 years with your ultra #sexist commericals. All genders and sexes can clean, you know. ..
“I called swiffer to say their commercials are sexist.Oh I fulfilled cleaning the house now I can read a book to my child. Like no” #sally