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400 Pink Umbrellas In The Sky

This installation, hung over pedestrians’ heads in downtown Sofia, Bulgaria, is meant to raise awareness of breast cancer.

I know, right? Now tell your friends!
400 Pink Umbrellas In The Sky
Raymond Sultan

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Image by Stoyan Nenov / Reuters

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Image by Stoyan Nenov / Reuters

View this image ›

Image by Stoyan Nenov / Reuters

Via: fotojournalismus.tumblr.com

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    • niemascreama 7 months ago

      Print out a cheap banner and spend the money on RESEARCH DAMMIT.

    • trophydoll thinks 400 Pink Umbrellas In The Sky is Cute  about 7 months ago
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    • Richard Parker 7 months ago

      Awareness does absolutely no good. It does not convince people to make lifestyle changes, it does not instigate research; awareness does absolutely nothing except sell items that are colored pink.

    • Richard Parker thinks 400 Pink Umbrellas In The Sky is Fail  about 7 months ago
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