If you cast your mind (not very far) back to 14 July, when Manchester United signed Bastian Schweinsteiger, you may vaguely recall Ed Woodward being hailed as a legend.
But a month is a long time in football, and the failure to buy Spanish forward, Pedro, has changed the fans' opinions just a little bit.
In July, this Man United fan said that Ed Woodward gave him more pleasure than his ex partner.
That's a little bit different to what Man United fans are tweeting today...
A month ago, Woodward was "The Wolf of Old Trafford"...
Now he's a "useless twat".
A month ago he was a "hero"...
Now he's "taking the piss".
A month ago he was both the "king" and the future prime minister of Britain.
Now his career path has taken a downturn, and he has had to find work as a "clown".
A month ago, Man United fans wanted to go on nights out with him...
Now? Not so much.
A month ago he was an actual deity...
Now he is making Man United fans want to pass through to the afterlife.
A month ago he was on course for "the greatest transfer market ever" in Man United's history...
Now it's going to be the worst of all time.
A month ago fans were applauding him...
Now they want to use their hands in an altogether different way.
Still, at least there's time to make a couple more signings. Oh, wait.