oh god. How many “do you have to assemble it yourself” jokes is this going to inspire?

Yeah, if this is Ikea why didn't they make the site a subdomain of ikea.com?

totally a lie. put Lego's logo on the poster as well

Jessica, You could be right, this could be an April Fool's Day prank. On the other hand, would the World Wildlife Federation let Ikea use their logo if the Leko was only a one-time prank?

i smell an April Fool's prank.