Broadway's biggest business is Extreme Discounting. Sign up for daily emails and access to lists of discount codes at theater clubs and websites. These options go kaching, kaching through promises of cheap deals and free membership: BroadwayBox.com, its offshoot LunchTix.com, Playbill.com, TheaterMania.com (which has a paid service called the Gold Club that comes with perks), TravelZoo.com, and so on.
Ticket aggregators claim to be one-stop shopping sites. StubHub.com, SeatGeek.com and TickPick.com scour the web for the lowest or best seats on the web (including Ebay). They do the hard work for you (sometimes in real time). But without a celebrity spokesperson like Captain Kirk to lend an enduring sense of comedy and trust, it's hard to believe these Priceline-wannabes can take bargain hunters where no dot-coms have gone before.
If you go gaga over Extreme Discounting methods, why not try Givenik.com? No doubt, this ticketing service offers mostly premiums seats and group sales. But it does have the virtue of donating 5% of every purchase to charities — even for the discounted tickets it does sell.
The impact of the 5% donations is huge. Local do-gooders, nonprofit troupes across the U.S. (not just New York), and educational institutions use it as a free, year-round funding mechanism. Last year Audra McDonald starred (and won the Tony Award for best actress) in The Gershwins' Porgy and Bess. To drum up donations, McDonald spoke up for the charity of her choice in her capacity as a "Givenik.com Ambassador." Hopefully her campaign worked and made superfluous the need for them to crowd-source for funds via Kickstarter or Indiegogo.
Granted, Givenik.com is hardly the most fool-proof way to buy cheap tickets for Broadway and Off-Broadway shows. But why not see live theater for a Good Cause? As a givenik and a member of the 99 percent, you help make this cruel, cash-strapped world a more theater-loving place.