During the Oscars, DiGiorno Pizza's Twitter account was partaking in its usual topical tweeting when they said something a little uncomfortable during Lady Gaga's homage to The Sound of Music:
In The Sound of Music, which takes place in 1938, the characters have to escape from the Nazis, who infamously disposed of millions of people by burning them in crematoriums.
Essentially, giant ovens.
So people found the tweet, now deleted, a bit insensitive.
Holy shit the Digiorno tweet!!!
Who runs Digiorno's twitter account?!
@DiGiornoPizza DUDE. The Sound of Music is about WWII and your advert-tweet is about ovens? Wow. Absolutely not.
DiGiorno done fucked up again 😂😂😂
That DiGiorno tweet can't be real. It just can't be.
And the award for dipshit social media intern to be fired tomorrow goes to DiGiorno.
This isn't the first time DiGiorno's Twitter account has overlooked an important detail and sent off a tweet that people found offensive — last fall, they used a domestic violence hashtag borne out of the Ray Rice controversy.
"#WhyIStayed You had pizza," they wrote.
I still remember that Digiorno tweet re: Ray Rice and legit won’t buy their shit because of it (yes, I know better pizza exists)
@Abid_ism @rafikam no, DiGiorno does the "say something offensive then apologize" bit every 6 months.
Oh, DiGiorno’s. You did so well at the Super Bowl. But this is beyond a foot in the mouth. RT @woodlandalyssa http://t.co/zfDuSDbytm…
Better luck next event, DiGiorno.
DiGiorno needs someone young enough to know to check hashtags for context but old enough to not make accidental Holocaust references.