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People love Macklemore, streaming music is taking over, and indie fans are buying more vinyl than ever before. Oh, and there's this guy called Justin Timberlake who is very popular.
Aside from Macklemore, hip-hop has been strangely absent from the top end of the sale charts this year, but the genre is doing very well on streaming services with huge numbers for Drake, Lil Wayne, and A$AP Rocky. Also, since these numbers include all authorized versions of a song on YouTube, it's a place where viral hits like "Harlem Shake" and "Gangnam Style" can dominate. It's worth noting that while Taylor Swift's "I Knew You Were Trouble" is a big ol' hit by any measure, it was boosted a bit by becoming the basis for a variety of memes earlier this year.
These numbers are just a fraction of overall sales for all of these albums — Daft Punk sold a total of 614,000 copies of Random Access Memories in this period, for a sense of scale — but in some cases, for artists like Tame Impala and Atoms for Peace, it's a healthy chunk of their total sales. Vinyl is a niche category that has been steadily growing over the past few years, and sales for all non-used wax went up 33.5% since last year. As you can see, vinyl consumers tend to be rock fans, and it's an area where indie labels out-perform majors.
This shouldn't come as much of a surprise, but it's striking when you compare digital and physical sales. The highest echelon of top-selling stars like Justin Timberlake, Mumford & Sons, Macklemore, and Bruno Mars sell very well in either format, but if you compare these two charts, you can see a clear generational divide between Millennial favorites dominating in digital, while baby boomer-friendly acts and country stars do far better on CD.