First farmers started buying up all the milk in supermarkets in an ongoing disagreement over prices. And now? They're bringing the cows, too.
Farmers in Dumfries and Galloway took a cow around a branch of Morrisons on Friday, after buying £500 of milk and dairy products and giving them away to shoppers.
Cows also made appearances this week at supermarkets in Stafford and Bideford, Devon.
@FARMERS4ACTION Asda Bideford. Cow sheep pig chickens #milktrolleychallenge
There was one outside Morrisons in Ayr.
Cow outside morrisons in Ayr! Milk on offer £1 donations #givemilkafuture
Shoppers were somewhat surprised by all this.
There is a cow. In ASDA.
@austinwilliamsw a cow. in asda. amazing.
Meanwhile, farmers are still buying up milk in protest at what they see as unfairly low milk prices.
North Yorkshire dairy farmers protest against @asda about the prices paid for milk. #Farm364 @BBCYork
Some supermarkets have been visited by tractors, too.
After meeting with farming industry figures on Tuesday, Morrisons announced it would donate 10p back to dairy farmers on selected lines of milk.
The Farmers For Action campaign group said in a statement that Morrisons has "maybe days" to deliver the new money which is "desperately" needed.
The current milk price war escalated when the co-operative Arla, which milk to supplies supermarkets, announced last month that it would drop the price to 23.01p per litre. Farmers argue it costs 30-32p to produce each litre, meaning supermarket sales leave them out of pocket.
The supermarkets blame a global oversupply of milk for the low prices.