August 1986 was a fateful month for film. On its very first day, Howard the Duck opened at the box office.
Critics hated it. Audiences weren't too thrilled, either. It flopped.
The month was bookended by another bomb: Madonna and Sean Penn's Shanghai Surprise opened on August 29, making $2.3 million on a $17 million budget because audiences were like, "You two are already terrible and now you're terrible in this terrible movie."
BYE GIRL!
So after that, basically, August earned a reputation as the month where mediocre (or just plain bad) movies went to die for any number of reasons: the biggest and best blockbusters had already opened; families were either at the beach or readying for school; or a just plain HELLO?-IT'S-AUGUST-DON'T-MAKE-US-TRY attitude on movie studios' part.
Sudden consensus: theaters show nothin' but crap in August.
Reality: WRONG. Take a look at 29 films--all released since that dumb duck and Madonna really tried to ruin things for everyone--and you'll see the eighth month has been responsible for some serious crowd-pleasers.