Macy’s Introduces A Really Pointless Sweater

ZOMG videos are the new thing, duh.

Yes, there’s a video screen on that sleeve. This Fashion Video Name Tag, a 2.8″ OLED display, offers continuous play of customized downloaded video content and up to 10 hours of battery life. Why anyone actually needs this is beyond me, but maybe Puff Daddy’s fashion entourage knows what they’re doing.

Direct quote:

“Wearable electronics is the next big thing – it’s a game changer. Just think of all the attention you’ll get at the clubs!”

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