Promoted

The world’s first instant direct mail

Pfaff, the biggest Porsche dealer in Canada, transformed the regular boring flyer, which usually ends up in the trash bin, into a clever and effective piece of direct marketing. Pretty simple; they took a Porsche 911 Carrera S to rich Toronto neighborhoods and took photos in front of various homes. Photos were immediately processed and made into customised direct mail postcards inviting the homeowners to schedule a test drive.

Video available at: .

The result was excellent! About 30% of the people who received the fliers showed up at the showroom for a test drive.

Check out more articles on BuzzFeed.com!

This post was created by a user and has not been vetted or endorsed by BuzzFeed's editorial staff. BuzzFeed Community is a place where anyone can post awesome lists and creations. Learn more or post your buzz!

 
 

    Hot Buzz

    Which Literary Characters Do You Think Shouldn’t Have Died?

    collection

    What Do You Wish You Knew About Dating In College?

    collection

    Now Buzzing