This post has not been vetted or endorsed by BuzzFeed's editorial staff. BuzzFeed Community is a place where anyone can create a post or quiz. Try making your own!
Kia, a not so obvious race event
Kia Colombia recently held a racing event where all the competing cars had to race...backwards!
The point of all this was to show off the benefits and advantages of Kia‘s latest models (Optima and Fortes) featuring the rear-view camera system.
The result of this stunt is that over a thousand cameras were ordered directly after the event! A little dangerous but nicely done.
PS: drive safely, always :)
