Kia, a not so obvious race event

Kia Colombia recently held a racing event where all the competing cars had to race…backwards! The point of all this was to show off the benefits and advantages of Kia‘s latest models (Optima and Fortes) featuring the rear-view camera system. The result of this stunt is that over a thousand cameras were ordered directly after the event! A little dangerous but nicely done. PS: drive safely, always :) posted on July 22, 2012 at 12:17am EDT