Kia, a not so obvious race event

Kia Colombia recently held a racing event where all the competing cars had to race…backwards! The point of all this was to show off the benefits and advantages of Kia‘s latest models (Optima and Fortes) featuring the rear-view camera system. The result of this stunt is that over a thousand cameras were ordered directly after the event! A little dangerous but nicely done. PS: drive safely, always :)

This post was created by a user and has not been vetted or endorsed by BuzzFeed's editorial staff. BuzzFeed Community is a place where anyone can post awesome lists and creations. Learn more or post your buzz!

Facebook Conversations
          
    Hot Buzz

    What’s The Most Ridiculous Thing You’ve Ever Done While Drunk?

    collection

    What Makes You Most Proud To Be Canadian?

    collection
    Now Buzzing