JC Penney’s New Logo

It’s very American.

The new jcpenney logo, which combines the elements that have made jcpenney an enduring American brand, by evoking the nation’s flag and jcpenney’s commitment to treating customers Fair and Square. The square frame imagery will be evident throughout all of jcpenney’s marketing, to remind customers to frame the things they love.

ID: 98131

Via adweek.com

Check out more articles on BuzzFeed.com!

  Your Reaction?

    Hot Buzz

    31 Reasons Potatoes Are The Best Thing At Thanksgiving


    17 Mind-Blowingly Delicious Noodles To Try In NYC


    Now Buzzing