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The Most Inappropriate Ad Possible In An Article About Sandy Hook

Connecticut paper runs ad for an arms show next to story about Sandy Hook students going back to school. SMH.

The Stamford Advocate confirmed to BuzzFeed that this ad is running on page A5 of today’s edition.

UPDATE: Hearst Connecticut Media Group executive editor Barbara T. Roessner issued the following apology Thursday afternoon:

Our newspapers should not be running gun ads — including ads for antique and collectible gun shows — next to stories about Sandy Hook. It’s insensitive, and it shouldn’t have happened. It was an oversight, and we apologize for it. We have taken steps to make sure it doesn’t happen again.

UPDATE: This gun show happened as planned over the weekend in Stamford and was sparsely protested.

Check out more articles on BuzzFeed.com!

Michael Hayes is a senior reporter for BuzzFeed News and is based in New York.
 
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