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TIRED of looking at dull and boring charts that make everything feel like a drag? Make them more hip and fantastic with infographics.
Infographics, or “data viz,”refers to the way data is designed, presented and arranged in order to successfully communicate a message. An infographic that’s designed well should provide exciting information that’s easy to grasp and visually appealing to look at.
Graphic Design vs. Infographics
Designing infographics will definitely require the same skills needed for graphic design. These skills include a great eye for detail and composition, knowledge in typography, and experience in choosing the right color. However, graphic design and infographics should not be confused with one another. Treat infographics as artwork —they should have designs that are not only visually appealing, but should also tell a story.
For this reason, brainstorming for infographics can be more challenging because it also involves research. Try to present information that’s new, or information that you don’t expect your target audience to know beforehand.
Why Should You Learn It?
Why are infographics important? That’s because there’s a huge chance that you’re going to stop scrolling on your browsers if you encounter an image or infographic that catches your eye. It’s a useful tool in internet marketing, branding and Search Engine Optimization (SEO). Many companies have begun recognizing the lasting impact of great designs. It’s a rewarding and useful skill to add to your repertoire.
Tips and Tricks
1. The Design Should Also Speak, Not Just the Words
Text that’s written well will definitely catch a reader’s attention, but you also want your design to work for you. A great way to test if your design works is if it still speaks even when all the text is gone or deleted. This can be done by including images or charts that communicate themselves.
2. Make Sure the Ideas Flow
There’s no greater way to turn your reader off than by presenting them with a messy design that’s hard to follow. Make sure your ideas flow!
Start by creating a great hook that will lure your audience into reading more, and then support your hook with content and data. Make sure that the design gives sound conclusions. Be careful not to dump too much information at one go!
3. Don’t Rely on Typography
Typography can be a useful tool in making info more readable and understandable, but you can’t rely on it alone. For example, presenting important information in a larger size font can change its impact, but the way it’s positioned or used in the design should also be considered.
Infographics is a great way to present information to various audiences. Why settle for lackluster charts or graphs when you can enjoy well-designed and ingeniously presented graphics?
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