This is a personal, non-sponsored post by a member of BuzzFeed's ad content team.
Kim Kardashian Is Dead!
The new poster sponsored by the Keep A Child Alive Foundation to promote World Aids Day on December 1st is a little unsettling. The ad features Kim Kardashian in a coffin, and is supposed to help raise awareness for the Digital Life Sacrifice event, where stars stop communicating via Twitter and Facebook until $1 million is donated. An interesting approach, isn't it?
