32 Examples Of Big Brand Advertising #Fail On BuzzFeed

One of the more popular trends that big companies, brands and agencies have been buzzing about is "native advertising." And BuzzFeed is a great place to reach millions of people with clever content. The only problem is that most brands are screwing it up royally, wasting a lot of money, and just confusing the hell out of us.

1. Allstate Insurance

So are you saying that if I don't follow these tips, that my partner will likely burn down my house? Because if so, I don't need insurance, I need a new partner.

2. Captain Morgan

Of course, if I drink too much Captain Morgan, I won't remember anything anyway.

3. Charmin

One thing I typically DON'T read is the toilet paper logo because it's all the same.

4. Coldwell Banker

Way to remind me of a traumatic memory in my life that forced me to hate my parents forever, assholes.

5. Dannon

Whoever does your creative, just ditch them now.

6. Discovery Channel

Ignorance of the law is not an excuse to break the law, but thanks for encouraging illicit activity and therefore being an accompice to all of these crimes, Discovery!

7. Durex

I agree, not wearing condoms is the way to live!

8. Fiat

Nothing says cool like an uncool car company telling us what's uncool.

9. Florida Department of Tourism

This isn't really "native," it's as blatant as it gets. #TryHarder

10. Friskies

I want chicken, I want liver, Meow Mix, Meow Mix, please deliver something better than this crap.

11. General Electric

Like all Creatives, I know I'm creative because I laugh at my own jokes. I don't need you to tell me, General Electric.

12. Geico

I'd be way more impressed if you could find 15 dogs who would make GREAT spies. Stick to your "throw enough shit against the wall" TV commercial strategy, Geico.

13. Gillette

Remember when Gillette's slogan was "The best a man can get," and then they had to dump it because they started a product line for women? Well its great to see that they've expanded their target consumer base even further, to the entire animal kingdom.

14. Harper Collins

Little do they know that literacy is no longer a prerequisite for graduating.

15. Hidden Valley Ranch

This might be as blatantly terrible as it gets.

16. Honda

Actually looking cool in a Honda probably requires a little bit of magic.

(Editor's note: I drive a Honda, but I never said I was cool.)

17. Intel

Yeah, I don't even know what this means.

18. Jaguar

So now any crime I commit, Jaguar can be named as an accomplice.

19. KFC

Nothing says "family time" like a meal of greasy semi-chicken garbage, except maybe waiting on line for the bathroom with each other.

20. Newman's Salad Dressing

Paul Newman is definitely turning over in his grave right now.

21. Nordstrom

Too late... If people already spent too much money, why would they go and spend even more at your department store?

22. Pepsi NEXT

Not sure what this has to do with Pepsi NEXT, except that I immediately skipped to the next article on BuzzFeed when I saw it. Also, what is Pepsi NEXT?

23. Playstation

Wait, is this an ad promoting nerdy gamer love?

24. Samsung

And I bet more than half are Samsung-branded accounts, like:

This.

And this. Or this.

And this one.

This?

And so on...

25. Skittles

WTF? Shouldn't this be "Secrets you never knew about RAINBOWS?" You're fucking Skittles, for crying out loud.

26. SkyDrive

I don't know what you do or who you are, Skydrive, but if this could have helped me get better grades while still skipping classes in college, where were you 15 years ago?

27. Taco Bell

What?

28. Tide

What does Tide have anything to do with being a soccer hooligan? Unless it gets vomit, piss and blood out of that old beat-up Liverpool t-shirt...

29. Verizon

We get it. Verizon has fast service. But the people on these cancelled shows don't deserve your cruel mockery.

30. Virgin Mobile

So you're saying they're probably sad, lonely virgins, right?

31. Weight Watchers

Weight Watchers can get you out of a horrible date. Question is, what were you doing on that horrible date in the first place?

32. Ziploc

And do what? Bring them healthy snacks in a Ziploc bag?