14 Retro Adverts That Would Never Be Published Today

    These adverts made comments on sex, equality, race, mental health and body size that would get them banned in 2015.

    Matthew Tucker
    by Matthew Tucker

    BuzzFeed Picture Editor, UK

    A new book, Beyond Belief, has compiled some of the most shocking adverts from history.

    From slogans such as "blow in her face and she'll follow you anywhere" to children and babies being used to endorse guns and cigarettes, many of the adverts preyed upon people's insecurities.

    1. Tipalet Cigarettes, 1970

    Tipalet Cigarettes, 1970

    2. Iver Johnson's Arms & Cycle Works, 1904

    Iver Johnson's Arms & Cycle Works, Harpers, 1904

    3. Lucky Tiger, 1957

    Lucky Tiger, McCann Erickson Agency, Esquire, 1957

    4. Elliot's Paint, 1930s

    Lake County Museum/CORBIS/Elliots Paint, 1930s

    5. Wyeth's Sage & Sulphur, 1930s

    Wyeth's Sage & Sulphur, 1930s

    6. Broomsticks, 1967

    Broomsticks, 1967

    7. Love Cosmetics, 1975

    Love Cosmetics, Wells, Rich, Greene Agency, 1975

    8. Warner's, 1955

    Warner's, Doyle Dane Bernbach Agency, New Yorker, 1955

    9. Weyenberg Massagic, 1972

    Weyenberg Massagic, 1972

    10. Marlboro Cigarettes, 1951

    Marlboro Cigarettes, 1951

    11. Kellogg's, 1938

    Kellogg's, N.W Ayer & Son Agency, 1938

    12. The Bock Auto Bar Company

    The Bock Auto Bar Company

    13. Chlorodent Toothpaste, 1953

    Chlorodent Toothpaste, 1953

    14. Alcoa Aliminum, 1953

    Alcoa Aliminum, 1953

    Beyond Belief, by Charles Saatchi, is out now.

    Booth Clibborn