This week, KLM launched 'Be My Guest' where you could win a trip say next to a Dutch icon. Earlier this year KLM launched 'Meet & Seat'. By linking your Facebook/LinkedIn profile to your flight, you can see if there's anyone else you would like to sit next to - a truly 21st century way of networking!
The only catch with this competition is that to win - you have to prove yourself worthy company! The icons you could sit next to are football legend Ruud Gullit, no.1 DJ Armin Van Buuren, supermodel Yfke Sturm, actor Jeroen Krabbe, designer Hella Jongerius and astronaut Wubbo Ockels. Enter at http://bemyguest.klm.com/