TEDxAmsterdam 2012 - Balloons

Artist Guido Verhoef blows up 15,000 balloons to reveal the true face of human nature in a thought provoking Idea Worth Doing for TEDxAmsterdam.

youtube.com / Via tedxamsterdam.com

Tomorrow TEDxAmsterdam. An independently organised TED event devoted to 'ideas worth spreading'.

In this video from WE ARE Pi, TEDxAmsterdam introduces its 'Human Nature' theme by provoking one of humankind's greatest questions: create or destroy? Artist Guido Verhoef blows up 15,000 balloons to reveal the true face of human nature in a thought provoking Idea Worth Doing for TEDxAmsterdam.

Like ying and yang, life and death, good and bad, right and wrong, creation cannot exist without destruction, and out of destruction comes creation. The CREATE DESTROY campaign, developed by WE ARE Pi, photographer Corriette Schoenaerts of UNIT production and artist Guido Verhoef, highlights the two-sided personality of Ideas Worth Spreading ahead of the TEDxAmsterdam event on 30th November.

To live stream the event in HD visit the TEDxAmsterdam site.