What It Looks Like When The Television Industry Starts Waking Up

    An NBC executive rails against a lot of things, like the way Nielsen currently counts TV ratings: "We must be able to measure consumer behavior, and that means measuring the viewer-slash-user no matter what screen they’re in front of. Frankly, it didn’t matter that much before because the numbers were so small. But obviously that’s changed."

    Matt Buchanan
    by Matt Buchanan

    BuzzFeed Staff

    What It Looks Like When The Television Industry Starts Waking Up

    mediadecoder.blogs.nytimes.com

    An NBC executive rails against a lot of things, like the way Nielsen currently counts TV ratings: "We must be able to measure consumer behavior, and that means measuring the viewer-slash-user no matter what screen they’re in front of. Frankly, it didn’t matter that much before because the numbers were so small. But obviously that’s changed."