Face Of Jesus Tree

Tree found with tree moss resembling the Face of Jesus. The owners are inspired but aren't sure what to do. Would you sell a tree with the Face of Jesus on it?

Video of the Jesus tree from the 3rd of may 2012

Many Face of Jesus objects have been found and sold for insane amounts of money. The owners could use the financial gain at this time in their lives but are apprehensive. Would you sell your tree?

How much would you sell it for?

What would you say to convince the owners?

Any help or advice the internet can lend on the subject would seriously help. Im not sure what to say or do to convince the owners that they should put it on ebay and cash in. but then again maybe im wrong and i hope you tell me so in the comments ;D