Come ON, I don't buy it. This is definitely some guerrilla advertising stunt for Aunt Jemima.
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The source of NYC's mysterious maple syrup smell has been found! Not just New Jersey, but a company called Frutarom -- who produce a product using Fenugreek, which release the sweet scent that has been enveloping NYC.
Come ON, I don't buy it. This is definitely some guerrilla advertising stunt for Aunt Jemima.