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How did Karl Lagerfeld manage to squeeze into his busy schedule of Fendi-ing, Chanel-ing, Chanel Haute Couture-ing and book-scented perfumery Photo Mood — a short film for Magnum Ice Cream starring boytoy/muse Baptiste Giabiconi and sometime actress Rachel Bilson? By openly not caring about it, duh. After a quick perusal, I noticed that there were at least 5 things horribly wrong with this latest piece of cinematic mastery.