29 Denim Brands You Totally Forgot Existed

Because you probably still have a pair of Mudd jeans somewhere in the back of your closet.

1. Bongo

Here’s a glimpse at Bongo in the early 2000s era when Fergie was shilling for them. But this denim brand was also super popular in the late ’80s and early ’90s when Liv Tyler was the face.

ID: 2294878

2. l.e.i.

What is it with denim brands and initials? This one stands for “life, energy, intelligence.” Kind of a lot to ask for from jeans.

ID: 2294876

3. Todd Oldham Jeans

Todd Oldham was one of the coolest designers of the ’90s, and he also had a denim line.

ID: 2318787

4. Marithé + François Girbaud

Founded in France in 1964, the label rose to popularity in the late ‘80s and early ‘90s when it was the preferred denim brand among rappers like the Notorious B.I.G. and De La Soul.

ID: 2318791

5. Gitano Jeanswear

Shania loved these high-waisted numbers.

ID: 2319107

6. Chip & Pepper

Launched in 2003 by a pair of bro-ey twins, Chip & Pepper was a luxury brand.

ID: 2294973

7. B.U.M. Equipment

Although this popular late ’80s label might have been better known for sweatshirts, it also had a pretty popular denim line — for anyone wanting a head-to-toe B.U.M. look.

ID: 2294983

8. X-AM Jeans

In the ’90s, X-AM Jeans perfected the mom jean cut.

ID: 2295014

9. Mudd Jeans

A favorite of ’90s girls, Mudd knew how to capture the tweenage audience: Just spell something weird.

ID: 2318287

10. Pepe Jeans

How cool were Pepe Jeans in the early ’90s? Cool enough to have both Jason Priestly and Kate Moss do campaigns for them.

ID: 2318291

11. Mickey Unlimited

Even the most die-hard Disney fan probably stayed away from these denim atrocities.

ID: 2318384

12. Cross Colours

Probably the most iconic hip-hop label of the early ’90s. Fans of the brand included TLC and Kriss Kross.

ID: 2318390

13. Unionbay

Unionbay catered to what they called the “university beatnik” crowd, but what they really meant was “fans of Dawson’s Creek.”

ID: 2318395

14. Versace Jeans Couture

Bright pastel colored jeans that screamed mid-’90s Miami!

ID: 2318405

15. Pure Playaz

Here is a sad story: These jeans came with a light-up fiber optic cable that ran down the sides.

ID: 2318630

16. Bugle Boy

Let’s face it, this was THE coolest label to wear for ’80s kids.

Sadly, the label did not survive the ’90s.

ID: 2318634

17. Jou Jou

I suppose these were known as disco jeans when they were skin-tight. Around the ’80s, they turned into balloon pants.

ID: 2318708

18. Mavi

L. Cohen / WireImage

People still wear these, I guess. In the late ’90s and early 2000s, they were favored by girls seeking a bit of Cali flair. (Read: Obsessed with The O.C.)

ID: 2318764

19. Silvertab Jeans

In the mid to late ’90s, there was no cooler brand for a teenager to wear than Levis Silvertab — in medium stonewash, of course.

ID: 2318774

20. Paper Denim & Cloth

This upscale denim line came around in 1999 and the designs were actually pretty great and simple (despite the bootcut fit). They apparently made a comeback in 2013.

ID: 2319161

21. Baby Phat

For girls who wanted their denim a bit more urban, there was this showy brand created by Russell and Kimora Lee Simmons.

ID: 2318831

22. Joop!

Joop! was not just a cologne, but also a denim line.

ID: 2318802

23. No Excuses

These were the Miranda jeans. Her skinny jeans!

ID: 2318824

24. Z. Cavarricci

Pleated and acid washed, these jeans were best paired with Vuarnet France T-shirts.

ID: 2319234

25. Reactor

Jeans that were made for the “new millennium,” but looked like they were stuck in the ’90s.

ID: 2318817

26. Apple Bottom Jeans

In 2003, Nelly launched this denim brand for women with a little more booty.

ID: 2318765

27. XOXO

Were you an early 2000s girl who also thought these jeans—with regrettable girly embellishments—were just the cutest?

ID: 2319069

28. Paris Blues

A department and teen store staple for over 30 years.

ID: 2319093

29. Jnco Jeans

Ahh, the Age of the Jnco. A time when your popularity was based not on the size of your personality, but rather the largeness of your pants.

ID: 2318844

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