Here’s a glimpse at Bongo in the early 2000s era when Fergie was shilling for them. But this denim brand was also super popular in the late ’80s and early ’90s when Liv Tyler was the face.
What is it with denim brands and initials? This one stands for “life, energy, intelligence.” Kind of a lot to ask for from jeans.
3. Todd Oldham Jeans
Todd Oldham was one of the coolest designers of the ’90s, and he also had a denim line.
4. Marithé + François Girbaud
Founded in France in 1964, the label rose to popularity in the late ‘80s and early ‘90s when it was the preferred denim brand among rappers like the Notorious B.I.G. and De La Soul.
6. Chip & Pepper
Launched in 2003 by a pair of bro-ey twins, Chip & Pepper was a luxury brand.
7. B.U.M. Equipment
Although this popular late ’80s label might have been better known for sweatshirts, it also had a pretty popular denim line — for anyone wanting a head-to-toe B.U.M. look.
9. Mudd Jeans
A favorite of ’90s girls, Mudd knew how to capture the tweenage audience: Just spell something weird.
10. Pepe Jeans
How cool were Pepe Jeans in the early ’90s? Cool enough to have both Jason Priestly and Kate Moss do campaigns for them.
11. Mickey Unlimited
Even the most die-hard Disney fan probably stayed away from these denim atrocities.
12. Cross Colours
Probably the most iconic hip-hop label of the early ’90s. Fans of the brand included TLC and Kriss Kross.
Unionbay catered to what they called the “university beatnik” crowd, but what they really meant was “fans of Dawson’s Creek.”
14. Versace Jeans Couture
Bright pastel colored jeans that screamed mid-’90s Miami!
15. Pure Playaz
Here is a sad story: These jeans came with a light-up fiber optic cable that ran down the sides.
16. Bugle Boy
Let’s face it, this was THE coolest label to wear for ’80s kids.
Sadly, the label did not survive the ’90s.
17. Jou Jou
I suppose these were known as disco jeans when they were skin-tight. Around the ’80s, they turned into balloon pants.
People still wear these, I guess. In the late ’90s and early 2000s, they were favored by girls seeking a bit of Cali flair. (Read: Obsessed with The O.C.)
19. Silvertab Jeans
In the mid to late ’90s, there was no cooler brand for a teenager to wear than Levis Silvertab — in medium stonewash, of course.
20. Paper Denim & Cloth
This upscale denim line came around in 1999 and the designs were actually pretty great and simple (despite the bootcut fit). They apparently made a comeback in 2013.
21. Baby Phat
For girls who wanted their denim a bit more urban, there was this showy brand created by Russell and Kimora Lee Simmons.
Joop! was not just a cologne, but also a denim line.
24. Z. Cavarricci
Pleated and acid washed, these jeans were best paired with Vuarnet France T-shirts.
Jeans that were made for the “new millennium,” but looked like they were stuck in the ’90s.
26. Apple Bottom Jeans
In 2003, Nelly launched this denim brand for women with a little more booty.
Were you an early 2000s girl who also thought these jeans—with regrettable girly embellishments—were just the cutest?
29. Jnco Jeans
Ahh, the Age of the Jnco. A time when your popularity was based not on the size of your personality, but rather the largeness of your pants.