Last December, BuzzFeed employee Tracy Clayton began the hashtag, #LiveTweetYourPeriod to share the #RealStruggle most women feel while menstruating.
The hashtag has stuck around ever since, since periods come around again and again, as they do, but when Jenna Wortham praised it in the New York Times last weekend, the hashtag saw something of a resurgence.
Women the world over have tweeted about their eternal pain...
Their clothing dilemmas...
Culinary emergencies...
Sky-diving...
Glitter...
And just the general shit-show women go through on a monthly basis...
But while Wortham agreed that the women piss-taking their way through this "communal commiseration" is hilarious, she also noted that it represents "a microprotest against a modern paradox."
Social media is saturated with images of hypersexualized women, but these are rarely considered as scandalous as content that dares to reveal how a woman's body actually functions.
By way of example, Wortham recalled the outrage caused when student and artist Rupi Kaur posted an image of herself wearing bloodstained trousers to Instagram earlier this year.
"These two campaigns exist in separate but parallel universes, each highlighting gender bias as it exists on social media," Wortham wrote.
Tracy Clayton started the hashtag #LiveTweetYourPeriod in December 2014. An earlier version of this post misstated the month.