1. After finding out that one of their closest friends was molested by her father when she was 7, artist Saint Hoax made these posters to highlight this fact about sexual assault and minors.
“It took her 14 years to be able to share that traumatizing experience,” Saint Hoax told BuzzFeed. “That story shock me to my core. As an artist and activist I decided to shed light on that topic again in a new form. I used Disney princess because it’s a visual language that my targeted audience would be attracted to.”
2. The main purpose of the campaign is to encourage incest victims (mainly under the age of 18) to report their attacks.
“I was extremely hesitant about posting the series. I feared that it might be clashing with Disney’s principles,” Saint Hoax said. “But today, just one day after publishing my posters, I received an email from a girl thanking me for the project and telling me that she decided to report her father after seeing the posters. I actually cried. You have no idea how glad I am now that I actually published the series.”