What could be better than Beyoncé?
Beyoncé and Topshop combined, that's what.
Yep, all of our prayers have been answered – Beyoncé is teaming up with the high street store to create a fitness and streetwear brand.
Have you heard?! We're teaming up with the one and only @Beyonce to create an athletic + fitness streetwear brand!
And you'll be able to get your hands on the range from next year.
The superstar has teamed up with Topshop boss Sir Philip Green to create a 50-50 venture company called Parkwood Topshop Athletic Ltd. The name of the actual brand is not yet known.
Items will include everything from accessories to footwear and dance clothing.
According to online Vogue, Beyoncé said in a statement this morning: "I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward-thinking. Working with its development team to create and produce a technical and fashion-led collection is exciting and I'm looking forward to participating in all aspects of this partnership."
Green told WWD that the brand will not be like his other celebrity Topshop ventures, which have seen the likes of Kate Moss help create clothing lines in store.
This is not a collaboration. This is about building a brand and building a business — a separate, proper business, with separate overhead and a separate office. ...
We have been looking at this (athletics) category as fashion-inspired fitness develops, and know that this is right in our customers' heartland. Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing, and training, is a unique opportunity to develop this category. Being partners with Beyoncé and her team, who have the greatest creative energy and enthusiasm, is inspiring for all of the team at Topshop.
We have much to achieve in just under a year, but we are all up for the challenge, and look forward to delivering athletic streetwear in an inventive and exciting way.
And it seems it will be incredibly popular if these reactions are anything to go by.
I woke up this morning and my dreams had come true: The collaboration of my dreams @Beyonce and @Topshop! Fall 2015! Cannot wait! 👯
Beyoncé + top shop = happy Monday
beyonce is bringing out an activewear range including dancewear in topshop oh my god 😍😍😍�
Think my sister is a little over excited with the fact that beyonce is doing clothing line with Topshop
Hurry up, 2015!
