23 Recurring Themes In Every Beauty Commercial

Easy, breezy, banal.

1. The celebrity endorsement’s dramatic entrance.


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*Eva Longoria turning around in a swivel chair*

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Or if you’re Kate Moss, on a motorcycle that you’re not even driving.

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2. Or you catch the celeb just livin’ her life doin’ what she does. #candid

Just drinking some pre-performance tea.

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Oh, didn’t see you there.

Just doing some vocal warm ups with my L’Oreal Infallible lip color.

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3. Something *relatable*.



“Eight hours of sleep is great…when you can get it.”

Amirite, ladies?

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4. Drew Barrymore wearing fingerless gloves.

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5. Jennifer Garner asking rhetorical questions.

“Why can’t powerful sunscreen feel great on your skin? Actually…it can.”

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“What if you could shrink your pores, just by washing your face?”

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“You think you take off all your makeup before bed…but do you really?”

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7. Kicking through WORDS.

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8. Disclaimers in 8 pt. font.

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Maybelline / Via
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9. A lot of this:

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10. Legitimate claims.

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11. Based on legitimate science.


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12. ~Science~.


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13. The actual liquid product.


But under what real-life circumstance would this happen?

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14. Zero gravity.

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15. Deriving a very normal amount of pleasure/happiness from applying the product.

L’oreal / Via
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16. Andie MacDowell having very glossy hair.

L’oreal / Via
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17. Hayden Panettiere perfectly throwing water on her face.

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18. Taylor Swift being ethereal.

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19. Taylor Swift being uncomfortably sassy.

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20. Tying hair into knots to prove something.

Garnier Fructis,

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21. That annoying Garnier Fructis “woot woot” background music that is actually sampled from this song:

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22. Brand taglines.

Garnier Fructis,


*whispered Garnier*

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Because you’re worth it.



Don’t tell me what I am, cheekbone-brandishing models.

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Maybe she’s born with it…maybe it’s Maybelline.



Pretty sure that if you’re born with caked-on shimmer eyeshadow, that is a problem.

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And finally…

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23. Celine Dion on a swing.

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A swing attached to nothing.

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The end.

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