In a blog post Wednesday, Starbucks CEO Howard Schultz explained why the company asked its D.C. partners to write the message on customers’ cups — something it’s never done before:
“Rather than be bystanders, we have an opportunity — and I believe a responsibility — to use our company’s scale for good by sending a respectful and optimistic message to our elected officials to come together and reach common ground on this important issue. This week through December 28, partners in our Washington D.C. area stores are writing “Come Together” on customers’ cups.
It’s a small gesture, but the power of small gestures is what Starbucks is about! Imagine the power of our partners and hundreds of thousands of customers each sharing such a simple message, one cup at a time.”
Not all D.C.-area Starbucks locations joined in, at least according to some tweets. But here are a few coffee consumers who did get the message:
- The U.S. is investigating how a cargo ship with 33 people on board sank during Hurricane Joaquin. The ship went missing in the Caribbean last week. ›
- Texas carried out its 11th execution of the year on Tuesday — the most of any state — putting to death an inmate who murdered a man over $8. ›
- New York's attorney general has opened an investigation into two popular fantasy sports websites, after employees allegedly used insider information to profit. ›