In a blog post Wednesday, Starbucks CEO Howard Schultz explained why the company asked its D.C. partners to write the message on customers’ cups — something it’s never done before:
“Rather than be bystanders, we have an opportunity — and I believe a responsibility — to use our company’s scale for good by sending a respectful and optimistic message to our elected officials to come together and reach common ground on this important issue. This week through December 28, partners in our Washington D.C. area stores are writing “Come Together” on customers’ cups.
It’s a small gesture, but the power of small gestures is what Starbucks is about! Imagine the power of our partners and hundreds of thousands of customers each sharing such a simple message, one cup at a time.”
Not all D.C.-area Starbucks locations joined in, at least according to some tweets. But here are a few coffee consumers who did get the message: