The invite to do a remembrance for the victims families was a thoughtful act on the theaters’ part…what screwed it all up was offering them all a free movie viewing (and asking them to not forget to reserve seats?!?!) afterwards, as if this was some kind of party. People mourning their loved ones are not going to want to hang around the same place their loved ones died, let alone watch a movie there. The theatre may was well be saying to the families: “Your loved ones will always be remembered after this horrible tragedy. Now in theatre 5 we will be showing Django: Unchained and Les Miz in theatre 2. Popcorn and courtesy sized soda are available in the lobby. Obviously, free of charge.” Patronizing.