Counter-narrative videos come in all shapes and sizes and the top 8 below show that very different things can be effective.
Some are focused entirely on the message to challenge ISIL's Islamist ideology, others address their would-be recruits' grievances, but others still expose and mock the terrorist organisation for how seriously they take themselves.
It is all good and well governments bringing in counter-terrorism legislation or increasing surveillance on suspected terrorists, but when it isn't entirely clear whether these things can really prevent the rise of groups like ISIL, the creative efforts of civil society to make counter-narrative videos like these are an important way to tackle terror too.
Ridiculing them with satire, inspiring others to challenge their influence, and working with families and communities to safeguard young people are all central to this work, as evidenced by these videos!
Groups all around the world are making videos like these but the list below shows that British Muslims are right at the forefront of the fightback!