You can now react to every piece of content on BuzzFeed with a song, as a result of a first of its kind social advertising campaign from Rdio. It's social music advertising. We've added the Rdio button right in line with other Buzzfeed reactions OMG, LOL, WIN, etc.
We created custom playlists for each reaction and clicking the Rdio button pops up some of the hottest tracks from the Top Charts playlist on Rdio.
Ben folds is promoting his new album by posting the first track to Facebook and Twitter and encouraging fans to become Vice President of Promotion, by sharing the track. Very cool to see that Ben and the band get Social.
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