Build a Functional Website
Having an optimised and well-designed website is a must for any business nowadays, no matter its size. Your website increases your reach and visibility to new customers through online searches. This approach is especially beneficial to restaurants since you can effectively market your brand through local searches. As soon as someone searches for food in your area, your business will pop up in their search results.
Use SEO
Ask yourself can customers find your restaurant easily online? Does your website appear in the top results when you search for restaurants in your city? If not, consider boosting your Google rank using the wide array of search engine optimisation methods available today. Besides updating your content on a regular basis, creating and maintaining a food blog consider utilising social media and online review sites. These tricks will help you see more traffic towards your website.
Take Advantage of Social Media
Social media is a power marketing tool if used appropriately. By creating fan pages in Facebook, Google+ and Twitter you can improve brand recognition and loyalty. Once you've created pages for your business, start posting fun photos and interesting information about your restaurant, menu, environment, etc. You can drive new customers to your door by offering special deals and rebates to the ones who like or comment on your posts. Remember, social media gives you the ability to engage your audience 24/7.
Add Email Marketing to the Mix
Email marketing enables you to keep customers in the know about your brand in an efficient and cost-effective way. Prompt them to sign up for your e-newsletter through your website, Facebook page or when they visit your restaurant. You have plenty of options here. Make sure that you don't go over the top and send emails to your subscribers too often, though. This will drive people away.
Keep Yourself Up to Date
Stay current with the most effective restaurant marketing tips, statistics and trends that can help improve your marketing plan. The online world is extremely dynamic so get into the habit of updating your practices whenever something better comes up.
So, there you have it! These are the top five ways to taste great success through online marketing for your restaurant.
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