It might be hard to believe but Britons are drinking less. Quite a lot less.
We're all sobering up. This graph shows the percentage of the public who had a drink in the last week – and it's continuing to decline.
The number of heavy drinkers is also falling.
In part this is because young people can't keep up with the older generation's drinking habits.
The youth of today... are relatively boring.
Or at least, more likely to be sober than people in their 40s and 50s, who continue to neck back gin and tonics like there's no tomorrow.