Buzz·Posted on Sep 9, 2015Everyone On Stage At The Apple Event Is Wearing PurpleOn Wednesdays we wear lilac.by Jessica MisenerBuzzFeed StaffLinkFacebookPinterestTwitterMail Tim Cook came out in a lovely purple button-up... Hey... Is that lilac?? OMG it's a trend. PUCE. IT'S PUCE. Tap to play GIF Tap to play GIF MORE PURPLE. People are noticing. Selena Larson @selenalarson White men in purple shirts, the Apple Story. 05:41 PM - 09 Sep 2015 Reply Retweet Favorite Iva Dixit @ivadixit Is there a rule that one must wear a shirt in a shade of pale puce or lilac or some variety of mauve on an apple event? 05:28 PM - 09 Sep 2015 Reply Retweet Favorite Bryan CrissCrosstomo @crisostomo922 What's up with the purple gang at the apple event? Lol 05:45 PM - 09 Sep 2015 Reply Retweet Favorite kelsey mckinney @mckinneykelsey do u think all the apple dudes got together three weeks ago and were like "what color shirt should we wear?" "let's wear purple" 05:22 PM - 09 Sep 2015 Reply Retweet Favorite Gui @guicane Was there some sort of dress code for the Apple event today? Purple/Blue 05:37 PM - 09 Sep 2015 Reply Retweet Favorite Maybe it's all a tribute to 2014's Apple Scarf Guy. WHAT DOES IT MEAN????