Instead of featuring the usual movie or TV star on the cover, the new issue of the AWW, on sale this Thursday, puts the spotlight on burns survivor Turia Pitt.
The AWW has said they chose Turia, pictured below with her partner Michael Hoskin, for the cover, "because she is quite simply one of the most impressive women you will ever hope to meet".
Turia told the AWW that being on the cover was an honour. "For me, it sends the message that confidence equals beauty."
Although not yet on sale, the cover is already garnering widespread praise on social media.
@brycecorbett @WomensWeeklyMag @TuriaPitt Inspired cover model choice. Will be surprised if this doesn't win industry awards.
I will be buying my first copy of @WomensWeeklyMag Bravo for putting @TuriaPitt on the cover.
@WomensWeeklyMag @TuriaPitt I'm buying that when it hits the shelves. Can't wait to see how well Turia is living. #storyofsubstance
@WomensWeeklyMag @TuriaPitt @helenmccabe wow, love the cover, this story and what it speaks of at so many levels, truly joyfully impressed.
What STUNNING cover shoot for the Australian Women's Weekly @helenmccabe - Bravo! Beautiful, as always @TuriaPitt xx http://t.co/TuIbXZ5j9S”
Excellent choice for the cover of the Australian Women’s Weekly.
Well done @helenmccabe & @brycecorbett for showcasing @TuriaPitt on @WomensWeeklyMag's front cover! She's such an incredible woman #inspired
Really proud to see @TuriaPitt grace the cover of @WomensWeeklyMag July issue - she encapsulates the very definition of bravery and courage.
Great work @WomensWeeklyMag for featuring Interplast ambassador @TuriaPitt on the July front cover. Turia is an amazing & inspiring woman.
Cover of the year: “@WomensWeeklyMag: The inspiring @TuriaPitt joins exclusive ranks of Women's Weekly cover stars ”